Leveraging AI to MARKET a CEREAL Brand

Zip-Os Cereal Campaign

Role: Art Director & Motion Designer
Tools Used: ChatGPT, Kling AI, ElevenLabs, Photoshop, Premiere Pro
Deliverables: Animated commercial (15s), hero billboard design, product photography, packaging mockups, branded motion graphics

Campaign Overview

Zip-Os is a fictional cereal brand created to showcase my skills in cinematic storytelling, AI-assisted animation, and product branding. The challenge: deliver a high-energy, emotionally driven cereal commercial using AI tools from concept to post-production in under 2 weeks.

My Role & Contributions

  • Concept development and scriptwriting

  • Character design and continuity across scenes

  • Motion prompts for Kling AI to animate each scene

  • Art direction on visual branding and product look

  • Audio production using ElevenLabs voiceover

  • Video editing and animation timing

Commercial Video

A 15-second commercial is structured around a mother’s morning drive with her kids.
The ad combines storytelling with visual-radio synergy, reinforced by a final billboard payoff shot.

 

Tools & Workflow Integration

ChatGPT

Adobe Audition

Kling AI

Photoshop

Eleven Labs

Premiere Pro

Workflow

This project was a multidisciplinary blend of design, storytelling, and technology, combining traditional editing tools with cutting-edge AI platforms to bring the Zip-Os cereal brand to life across video, audio, and motion.

🎙️ Audio Production – Adobe Audition & ElevenLabs

The 30-second Zip-Os radio commercial was scripted with the help of ChatGPT, then recorded and refined using ElevenLabs for AI voiceover. I used Adobe Audition for final audio mastering — adjusting EQ, adding warm vocal compression, and mixing the VO with subtle background ambiance for a polished, broadcast-ready sound.

🎨 Visual Design – Photoshop & ChatGPT

I designed all packaging and promotional assets using Adobe Photoshop, from the cereal box artwork to billboard mockups and social media thumbnails. I refined concepts and visual copy with ChatGPT, ensuring brand consistency and narrative clarity across platforms.

🎬 Video Editing & Composition – Premiere Pro

The video sequences were compiled and edited in Adobe Premiere Pro, allowing for precise timing, layering of assets, and synchronization of visuals with the radio ad. This helped achieve a commercial flow that felt cohesive and engaging across scenes.

🤖 Cinematic Animation – Kling AI & ChatGPT

For dynamic visuals, I used Kling AI to animate key scenes, such as the family car moment, the slow pan to the billboard, and the cereal spoon motion. ChatGPT assisted in crafting precise, cinematic prompts optimized for frame stability, lighting, and lens dynamics — ensuring natural movement and character consistency throughout.

Mother driving SUV with child in passenger seat, seeing Zip-Os billboard

Scene Design

This scene was designed to capture a relatable family moment — the morning drive to school. As warm sunlight fills the car, the mother glances up at a vibrant Zip-Os billboard. It’s a moment of discovery and curiosity that sparks the narrative forward."

Animation Direction

The billboard reveals a glowing Zip-Os logo.was inspired by real-world product launches in Los Angeles,
I animated a dynamic pan-up moment to mirror iconic Sunset Blvd-style ad placements.I

Floating cereal loops with milk splash and berries

Product Motion & Cinematic Detail

Instead of relying on traditional typography, I leaned into cinematic visual storytelling. In this moment, Zip-Os cereal is captured mid-air in slow motion — spinning, splashing, and glowing with morning light. The animation emphasizes freshness, energy, and movement, reflecting the brand's playful, health-forward personality. The rhythm of the visuals complements the voiceover cadence without needing text.

Zip-Os Product

Zip-Os Billboard

Radio Commercial

Zip-Os Radio Commercial

Zip-Os Radio

As part of the campaign rollout, I created a 30-second Zip-Os radio commercial to complement the animated visual story. The script was written to mirror the energy and optimism of the Zip-Os brand, voiced using ElevenLabs AI narration to deliver a professional, upbeat tone. To support the radio ad across streaming and social platforms, I designed a 1x1 Zip-Os cover artwork that’s vibrant, consistent with the cereal's packaging, and instantly recognizable.

Tarelle Butts © 2018