The future of mobility
Key Insights from ethnographic research
The general perception is that passengers do not feel safe. Another interviewee admitted that she carries pepper spray, and a bus driver mentioned that he has been spit on.
Passengers seem to enjoy music while waiting and riding the bus. An interviewee suggested that music be played on the bus, and while at the bus stop a street performer played the violin, passengers seemed to enjoy the music the street performer was playing.
Relaxing Scents Research
This quote triggered my teammates and I to research scents. We originally wanted to learn more about neutralizing offensive odors, but we learned that certain fragrances can be psychologically therapeutic.
Relaxing Music Research
Defining the problem:
Public transportation is not safe and efficient
Developing A desktop walkthrough Prototype
We created a desktop walkthrough to simulate an idea and solicit feedback in user testing.
After we developed our service blueprint, we created a storyboard to organize how the smart bus network would work. The storyboard focuses on Jennifer's bus ride and how it worked with our prototype.
Smart bus network Prototype
Our Smart Bus Network prototype was developed so that we could demonstrate what and how the the system features would function. The system features we focused on were a payment system, driver less bus, smell and sound, and a trivia game that would offer free fare rewards for correct answers.
We wanted to explore how participants would react to a driver less bus, a trivia game, relaxing music, and a calming aroma.
Desktop Walkthrough User tests Reflections
We demonstrated the desktop walkthrough board simulation with 5 participants and learned the following:
- Functionality is important.
- Bus patrons care about bus frequency and buses being on time.
- An easy check in would be nice.
- Build trust with self driving buses, people need education on self driving technology.
- Music and aroma can create a friendly environment.
- There needs to be more benefits to smart buses than just driverless (Safety and comfortability is important).
Bus Simulation user testing
After completing our Smart Bus Network desktop walkthrough prototype testing, we wanting to move on to testing our ideas in simulation. We asked the participants to envision themselves pre-boarding and on-board a driverless bus. We brought in relaxing and unpleasant odors to smell test, presented a platform that would act as a payment validator system, presented and described the role of the bus attendant, introduced a trivia game, and played relaxing music.
Low Fidelity Bus Simulation Prototype Insights
Participants responded positively to pleasant smell and sound.
- A participant was concerned about the safety aspect of a driverless bus. Once the bus assistant's role was explained, they were excited.
- Walking through the simulation without aid was inconclusive because we had to guide participants through the simulation.
- Participants felt neutral about the trivia game.
- Participants understood the seamless payment system with the validator sensor.
Smart Bus Network Map
Key aspects of the service include a mobile app to quickly pay your fare, passenger data collection, a bus assistant who will answer passenger questions and ensure safety, sound and smell within the bus that is designed to relax and calm passengers, more frequent or infrequent services as needed, improved timetable information at bus stops, road space priority along certain routes and priority at particular traffic lights.
Metro LA Stakeholder Map
This is a map of who we have identified as our stakeholders
What Are The Benefits of This Service
Metro could use the data to improve their bus service, improve bus routes, and produce accurate bus schedules
The primary task in this project was to make a video prototype and demonstrate the interaction of how mobility is improved. The improvement of mobility happens by incorporating a driverless bus, reassigning the role of bus driver to bus assistant, incorporating relaxing music and relaxing fragrances within the bus cabin, and developing a network system that signal more frequent or infrequent services as needed.
For the video prototype, we focused on presenting a representation of how the user would pay her bus fare, and load and depart from the bus seamlessly. While on the bus the user is engulfed in a relaxing environment as calming music and calming scents fuel the cabin. For an added layer of comfort and security, there is a bus assistant on-board who will answer questions and ensure passenger safety. When a passenger
I wanted to experience what it would be like to ride a Metro bus. Doing so would allow me to gain perspective of what every day passengers experience while riding the bus.
The bus was 19 minutes late. While on the bus, two men began to argue. One of the men challenged the other to step off the bus and fight him. Ultimately the men did not fight, but it was a hostile situation.