Snap Lens Academy Campaign

Increase Awareness

Version 1: “Learn More” CTA

Version 2: “Enroll Now” CTA

Project Overview:

I developed Diego the Designer, a relatable AR creator persona, to humanize the Snap Lens Academy campaign for Gen Z audiences. This project combined persona-driven storytelling and full-funnel marketing strategy to inspire young Latinx creators to explore Snapchat’s AR tools.
My approach blended audience insights, character development, and motion design into a cohesive campaign, culminating in dual 6‑second promos and a marketing funnel visualization for executive-facing presentations.

Persona Development

Bringing Diego to life helped us humanize the campaign, blending cultural authenticity with Gen Z relatability. This persona guided creative decisions across storytelling, visuals, and messaging.

Full-Funnel Marketing Strategy

Our content journey moved young creators from discovery to enrollment through story-driven awareness, relatable interest, and a clear call to action.

This campaign guided creators on a clear journey—from first discovering Snap Lens Academy to taking the step to enroll. Our content strategy followed a full-funnel approach: Awareness → Interest → Enrollment.