jordan-retro-6.png

Date: May 2016 - June 2016
Platform: iOS Mobile

PROBLEM: 
Sneaker consumers are faced with having to buy sneakers at a retail markup price because retailers sell out of their limited quantities of shoes.
For example, Air Jordan 3 Retro 88’s were originally retailed at $200, and have been listed at a retail markup price of $650 on the popular consignment website FlightClub.com. 

SOLUTION
Shoe Alert is an app that helps sneaker aficionados find new shoe releases more effectively by sending sneaker release date alerts to the app. The Shoe Alert app alerts you when hot, new sneakers are released so you can add the release date to your calendar.

WHAT I DID
› User interviews
› Conduct UX research
› Conduct competitive analysis
› Set goals and objectives
› Build personas
› Ideation
› Create user story
› Create low-fidelity prototypes
› Create wireframes
› High fidelity design
› Usability testing
› High fidelity prototypes

 
 

User Interviews

Conducting interviews is essential in gathering information. Knowing how to structure your questions, how to listen and how to be grateful is the key. I learned that users want to know when certain sneakers are being released and reminded.

 
 
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Problem Validation

When I want a shoe in my size. A lot of sneakers these days, like Jordans, for example, get sold and resold. It’s too expensive and hard to find.
— Jaazer
 
Nike Air Yeezy 2 Resell Price on Flight Club Website
 
 

Target Audience 

The target audience is male sneaker aficionados between the ages of 13 and 34. These tech-savvy young men buy, sell and trade coveted, sometimes limited edition pairs of basketball shoes. These teenagers and men have grown up with eBay and the Internet. They have learned the art of trading up, sometimes earning a profit in the process. The core of my target audience spend time at shoe trading conventions which are held nearly weekly around the country. 

 
 
  A pair of limited Air Jordans had the teenage traders in negotiation mode at a sneaker fair.  Casey Kelbaugh for The New York Times

A pair of limited Air Jordans had the teenage traders in negotiation mode at a sneaker fair.
Casey Kelbaugh for The New York Times

 
 

Persona

After figuring out who the target audience is, I normally build the personas. By doing this I’m creating a clear image of who I’m designing for. The persona allows me build understanding, and empathize with the end user. By understanding the goals, frustrations and motivations of target users, I’m better able to design a product that will satisfy users needs and therefore be successful.

 
 
Persona
 
 

Competitive Analysis

Conducting interviews is essential in gathering information. Knowing how to structure your questions, how to listen and how to be grateful is the key.

 
 
 Competitive Analysis Chart

Competitive Analysis Chart

 
 

USER Story

The easiest way to understand behavior is through scenarios, identifying a users goals and needs and his following action steps will lead you to truly understanding why and how a user is using your product. That represent the building-block for the project development

 
 
User Scenario
 
 

Wireframes

The easiest way to understand behavior is through scenarios, identifying a users goals and needs and his following action steps will lead you to truly understanding why and how a user is using your product. That represent the building-block for the project development

 
 
 Low Fidelity Wireframes

Low Fidelity Wireframes

 
 

High Fidelity Designs

The easiest way to understand behavior is through scenarios, identifying a users goals and needs and his following action steps will lead you to truly understanding why and how a user is using your product. That represent the building-block for the project development

 
 
 High Fidelity Designs

High Fidelity Designs