Branding the Future of SMC Radio

As the lead graphic designer for Santa Monica College’s radio department, I was tasked with a high-impact assignment: design a new logo to represent SMC’s student-run radio station. But I didn’t stop at one idea—I created 18 original logo concepts, each exploring a unique angle on identity, sound, and student culture.

Santa Monica College E-Sports Gaming Logo Design

The eSports logo concepts were designed to capture the intensity, energy, and digital-first nature of competitive gaming culture while staying true to Santa Monica College’s academic identity. I explored bold typography, abstract mascots, and futuristic iconography to reflect the spirit of collaboration, competition, and innovation that defines eSports. Each design was crafted with versatility in mind—optimized for use across team jerseys, digital platforms, social media, and event branding. The goal was to create a visual identity that students could rally behind—something modern, fierce, and unmistakably representative of SMC’s growing presence in the eSports arena.