Toy Story 5 x Snap: Imagining Reconnection

Merging family nostalgia with AR
innovation to reconnect playtime across generations.

Persona Spotlight

My Role & Deliverables

Creative Strategist & Content Producer

• Persona Development: Jasmine, the Millennial Mom (33, LA), seeking meaningful play with her child.

• Promo Video: Produced a 30-sec promo video highlighting emotional family moments with Snap AR and Toy Story toys.

• Campaign Deck: 360° rollout featuring AR Lenses, influencer seeding, billboards, and family-focused activations.