CONTEXT
”YouTube holds the distinction of currently being the second most popular search engine in the world, right behind its parent company, Google. The majority of American adults — 74% to be exact — report regularly using YouTube, with a heavy concentration in the age range of 15 to 35. YouTube is broadly popular amongst all genders, though the men-to-women ratio of users is 11:9.” - Adobe

WHAT I DID
Grew brand awareness by 11k views and 180 subscribers from a one-month campaign by managing a $600 marketing budget.

APPROACH
I researched marketing trends to better understand effective techniques. Created marketing strategies based on the target audience, geographic location, device, and more.