CONTEXT
Executed targeted paid video advertising campaigns on YouTube to build audience acquisition and brand visibility for sequential media releases under Professional Angels Entertainment. Managed end-to-end campaign operations, from asset preparation and metadata tagging to demographic targeting and performance reporting in YouTube Studio and Google Ads.

WHAT I DID
Managed a $600 total ad budget ($300/flight) across two campaign flights, driving 23,500+ total lifetime views (22,150+ paid ad views), 228,000+ impressions, and acquiring +207 channel subscribers with peak click-through rates up to 8.0%.

APPROACH
Conducted audience research to define custom demographic parameters (age, geographic location, device preference). Structured sequential ad flights in Google Ads, monitored real-time audience watch duration and retention metrics, and optimized metadata tags and custom thumbnails to maximize discovery and click-through efficiency.

Multi-Campaign Lifetime Analytics

Side-by-side lifetime performance comparison in YouTube Studio Advanced Mode, illustrating parallel growth trajectories across both release flights
(Jesus is King ii and The Heaven Times Newspaper), achieving over 23.5K combined views.

Paid Media Acquisition Proof

Traffic source attribution breakdown confirming 97.7% of campaign views (74.3 watch hours) were directly generated through targeted YouTube Advertising campaigns rather than passive organic traffic.